Empowerment Technologies
Research for ICT Projects and Audience Profiling: A Guide for Filipino Learners Introduction In the realm of Information and Communication Technology (ICT), understanding your audience is crucial for project success. Whether you are developing an application aimed at improving education, a platform for promoting health awareness, or a website for local community engagement, knowing who your target users are can significantly influence your project's effectiveness. This article will explore audience profiling, highlighting the distinctions between demographics and psychographics. It will also discuss the importance of classifying audience profiles and analyze how intended users are expected to respond to an ICT project aimed at social change. A. Differentiating Audience Profiling, Demographics, and Psychographics Audience Profiling Audience profiling is the process of identifying the characteristics, needs, and preferences of the people you want to reach with your ICT project. This...